…from a terrible marketer
My problem with writing has nothing to do with writing; it has to do with selling. Every book I have written is working reading, the last one perhaps more so than the first three. Not because it is a better book, but because I learned a lot between book one and book four.
What I should have had for all my books is a good editor. Reality check here. As an indie author, I can’t afford an editor. A good editor is worth what he or she charges, no doubt about it, but given that I’m so horrible at selling my work, I’d never recover my costs. The argument in favor of an editor is that grammar and punctuation perfect copy will sell better.
Uh, “Fifty Shades of Grey” anyone?
I have not read the books because erotica isn’t my cup of tea, so my statements here are based on reviews and commentary I’ve read, written by people who write for a living. Many of them are baffled by the success of these books, which by some accounts are poorly constructed, have questionable content, and basic plot problems – as in there isn’t one. And yet, “50” and its sequels have netted author EL James A LOT OF MONEY! She has sold MILLIONS of copies and landed a lucrative deal for movie rights. I don’t know if she had an editor, but if she did, she paid her too much. What James does have is an identified audience looking for cheap thrills. Erotica sells.
So, what does it take to sell books? That is a very complex questions with many answers. It help that –
a) You have absolute confidence your book is the best thing that’s ever been written.
b) That you are willing to wring out of every one you know a promise to do a review (POSITIVE ONLY) and post it on Amazon and Good Reads and wherever else they can find to post it on your behalf.
c) Know your audience, or at the very least, have one.
First off, I hesitate to use friends to promote my work. Number one, I’m afraid they will feel obligated to say yes while thinking, “Is she kidding me? This thing is the worst thing I’ve ever read!?”
And second… forget it, I can’t get past number one.
See, the thing is, I believe my books are quite good. Good enough, in fact, to fly magically off the shelves without much help from me. Won’t happen. Like all authors I must to work at promoting my books every single chance I get, something I am totally not good at.
A second and equally important factor is that, “knowing your audience,” thing.
I may not be there yet when it comes to confidence, but identifying my audience is at a whole other level. People who like to read books? Hmmm, yes, but there is so much more to it. The whole genre thing drives me nuts. Plus I haven’t written just one kind of book. I’ve written the books I like to write. One is a book of inspirational reading, two are sci-fi, and the fourth is a contemporary novel about a women of a certain age.
In “Finding Family,” it is clear early on that Lilly Irish has never understood her worth to others. Following the death of her husband she becomes accustomed to living alone. She is stubbornly independent. And then her dead sister’s daughter and her three children arrive with their dog. Calm turns to chaos and along the way Lilly… well, if I said any more I’d be giving the story away.
This story is funny and sad, just like life. You will recognize the characters because they’re like all of us, trying to find their way in life, day-by-day. “Finding Family,” characters aren’t based on any one in particular, or any family in particular; it is grounded in the reality that no one is perfect. How these imperfect people come together makes for an entertaining and satisfying read.
And yes, this is a sales pitch for “Finding Family,” and a request that you buy it, read it, and post a review – brief or long – on Amazon and Good Reads and wherever else you can. I would like for it to be positive, but I would rather it be honest.
NOTE: I have Finding Family on order and will have copies available in Las Vegas at Tome on the Range, Tito’s and WarDancer in about three weeks. If you would like to order a book directly from me e-mail me at email@example.com. Book price is $19.99.
Paperback: 232 pages
Categories: Writer's Block