Small Business Tips & Tricks: Media Kits
Media kits are resources that tell others about you and your business. Whether you are a small single-owner shop or employ hundreds, you have a story to tell. Google, Facebook, Coca Cola and Ford don’t rely on word of mouth; they rely on getting their story out to the public by every means possible. Their media kits are neither simple nor economical. They know the value of story, their story.
As a small business owner you can affordably get the job done by working with a professional to compile a media kit designed to get your message out. Yes, your friends and neighbors know who you are, but do their friends and neighbors know who you are?
Media kits are custom designed, but there are standard items to include: recent high resolution photos of the owner and images of the store front and interior, high resolution images of logos, an introduction that tells your story, contact information and online presence, testimonials from satisfied customers, overview of product/service you provide, and your business mission or philosophy.
5 Reasons a Media Kit Makes Sense
Be prepared: Whether you are celebrating your 10th year in business, or your millionth customer, you want to share your success. Most media outlets are willing to do a write up, or invite you to provide your own. Plan ahead for those special moments by compiling the bits and pieces of your story so it is easily and quickly accessible.
Be informed: Preparing a media kit requires market awareness. You may not believe you have competition because there is no other store like yours in your business district, but competition exists everywhere, including in most homes through the internet. What sets you apart? What makes your store the best place to go for what you provide? That’s the story you want to tell.
The elevator pitch: “Media kit” is an intimidating phrase. The elevator pitch is, “A media kit organizes outreach.” What is your elevator pitch? Compiling outreach information helps you fine tune your elevator pitch.
Aids in marketing: When someone walks in the door and wants to sell you an ad, are you ready? Is the idea of putting an ad together daunting? A media kit is a tool in your business tool box. You can readily answer the question of whether this ad placement is the right one for you and have the tools to help the ad rep create the ad.
Insight: A media kit inspires you to think in new ways about your business. The process of working with a professional (or doing it on your own) generates excitement and ideas.
Because of technology, this “kit” need not cost you a lot in printing and distribution. It can be uploaded to your website or e-mailed at any time to whomever is in need of the information.
For help creating your Media Kit, or to set up a free consultation, contact WRITE STUFF, 505-617-0839 or e-mail firstname.lastname@example.org. Type Media Kit in the subject line. In the body of the e-mail include your contact information.
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