I do a lot of free online meetings, mostly about blogging and site building. Invariably the topic of SEO comes up (Search Engine Optimization). Let us pretend I know what that entails. Let us pretend I know what that even means.
So, what does it take to make a website stand out from all the others? Well, I wish I knew. What I know is that I write, and I post, and I wait… and not much happens. How many blogs pretending to be websites are there? According to one online source, by September 2017 there were about 152 million. Is it any wonder so few people are taking note of mine?
I do have nearly 276 followers and 226 subscribers, which I am totally excited to have. How many of them are friends and family? One-third? Half? Surprisingly about 10 percent; the rest are folks who sort of stumbled onto my site and liked something I wrote.
A few have left – unsubscribed – since I started the site, perhaps because it has undergone a variety of themes and formats over its seven-year existence. Or maybe I’ve written about something a reader didn’t like or found boring. Could it be that my scatter-shot approach to this site is all over the map? I’m told I need to focus on one topic or idea and stick with it. Who am I? What do I want this site to do for me? Good question.
Ultimately I want people to read what I write and respond: comment on posts, share posts, buy my books, subscribe to my episodic novel. These are the reasons I decided on a magazine format. My intent is to create or post content that people learn from, laugh at, think about or are inspired by. That comes in many forms, and I hope in the end it turns people on to new ideas, new opportunities and new insights.
The trick is to get the content in front of more eyes, which is where SEO – and other posting strategies – come into play, which is where I am right now, trying to figure it out.
As a WordPress user, it is clear I have at my disposal many resources. They have detailed instructions about… well, about everything, including SEO. What it requires of the user/blogger/website developer, is attention to detail, understanding the limitations (and flexibility) of themes, and taking the FREE sessions that teach you how to make best use of the wonderful tool that is the internet.
In closing, I would love for you as a reader to recommend this site to your friends and family. If you enjoy the content let me know. If you don’t like the content or see ways it can be improved, I for sure want to know that.
This morning I spent quality time with Steve, a WordPress Happiness Engineer who talked me through my site and gave me invaluable tips on how to improve it. These were tools already available to me that I hadn’t known how to use. That’s the thing about WordPress; if you have a premium or business plan, you have access to a wealth of one-on-one help from WordPress support. As a basic user with a free blogging site, help is available and a click away.
So, thank you WordPress, and thank you Steve, for your help. It has given me a leg up when the road was getting ever so bumpy.
From the keyboard of Sharon Vander Meer
(Note: I am not paid to promote WordPress)