Business development and planning You’ve decided to go into business for yourself. Congratulations. Now what? There are dozens upon dozens upon hundreds of websites that will tell you how to go into business. Many are advertising sites that lure you into trying their particular method. Most are targeted toward already successful businesses looking for ways… Read More ›
Print has a nearly 80% response rate; digital still plays second fiddle to visual call-to-action advertising in print media In the digital age, there is a perception that if you put your business offering up on Facebook or other social media, that’s enough. While social media is an important part of getting your customer’s attention,… Read More ›
Media kits are resources that tell others about you and your business. Whether you are a small single-owner shop or employ hundreds, you have a story to tell. Google, Facebook, Coca Cola and Ford don’t rely on word of mouth; they rely on getting their story out to the public by every means possible. Their media kits are neither simple nor economical. They know the value of story, their story.
7 Affirmations to Improve Your Business If I was 12 inches taller I’d be skinny How many times have you looked in the mirror and found a flaw? If you say never, good grief, what planet do you live on? Most of us are self-critical, sometimes to the point of being oblivious to what makes… Read More ›