Print has a nearly 80% response rate; digital still plays second fiddle to visual call-to-action advertising in print media In the digital age, there is a perception that if you put your business offering up on Facebook or other social media, that’s enough. While social media is an […]
Media kits are resources that tell others about you and your business. Whether you are a small single-owner shop or employ hundreds, you have a story to tell. Google, Facebook, Coca Cola and Ford don’t rely on word of mouth; they rely on getting their story out to the public by every means possible. Their media kits are neither simple nor economical. They know the value of story, their story.